"I Finally Built the Business Development Process I'd Been Putting Off"
April runs her own digital marketing freelance business — busy enough that the thing she actually needed to grow it kept getting pushed to next week, then the week after that.
She came to Traction Week to work on business development and customer outreach — the unglamorous, easy-to-avoid work that freelancers so often deprioritize in favour of client delivery.
By the end of the week, she'd built a proper business development process from scratch, had multiple calls with potential leads, and — before she'd even left — signed 3 new clients.
"I came with a list of things I kept meaning to do and never had the headspace for. I left with an actual process, real conversations happening, and three new clients already signed. I didn't expect to leave with results — I expected to leave with a plan."
— April, Digital Marketing Freelancer
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